TikTok for Local Businesses: Should You Bother in 2024?
TikTok has 23 million UK users, an algorithm that can make any account go viral regardless of follower count, and a growing older demographic. For local businesses willing to show up authentically, the opportunity is enormous.
The Case For and Against TikTok for Local Business
The case for TikTok:
- Unparalleled organic reach — a brand new account can go viral overnight
- The algorithm shows content based on interest, not follower count
- 23 million UK users, with 25-34 the largest demographic
- Lower competition — most local businesses aren't on it yet
The case against:
- More time-intensive than static content
- Requires comfort in front of the camera
- ROI can be harder to track
What Types of Local Businesses Succeed on TikTok
High potential:
- Restaurants and cafes (food content is TikTok gold)
- Beauty salons and barbers (transformations perform brilliantly)
- Tradespeople showing their work
- Fitness and personal training
- Interior design and renovation
- Retail and product businesses
The Content Formula That Works
Formula 1: The Transformation
Before and after content is consistently among the most-viewed on TikTok.
Formula 2: The POV
"POV: You called an emergency plumber at 2am" — filmed from your perspective doing your job.
Formula 3: Educational Tips
Quick industry insights your customers don't know but would find useful.
Formula 4: Day in the Life
Behind-the-scenes content humanises your brand and builds connection.
TikTok Technical Basics
- Video length: 15-60 seconds performs best
- Always add auto-captions (many watch on mute)
- First 2 seconds must stop the scroll
- Posting frequency: 4-5 times per week minimum
Want a complete social media strategy? Book a free consultation with L3 Company.
Weekly Growth Tips
Never miss a growth insight.
Join 500+ UK business owners getting weekly tips on SEO, social media, and marketing automation.
No spam. Unsubscribe anytime.