Automated Lead Nurture Funnel
September 2024Northampton Dental Clinic
From missed calls to booked appointments — fully automated
We built a complete automation pipeline that captures leads from multiple sources (website forms, Google Business Profile, and missed calls) and nurtures them through a sequence of automated WhatsApp messages, email follow-ups, and SMS reminders until they book an appointment.
Challenge
The clinic was losing 40%+ of potential patients because enquiries after hours went unanswered, and staff had no time to follow up with leads who didn't book immediately.
Solution
We implemented an end-to-end automation system using Make (Integromat) connecting their website, Google Business Profile, and practice management software. Leads are automatically segmented and enrolled in a 5-step nurture sequence across WhatsApp, email, and SMS — with smart branching based on engagement.
Results
62% increase in booked appointments within 60 days. Average response time dropped from 4 hours to under 30 seconds. Staff saved 12+ hours per week on manual follow-ups.
Problems We Solved
What We Fixed for This Dental & Healthcare Project
The challenges this client was facing — and exactly what we delivered to fix them.
The Problem
Manual follow-ups losing customers
No review collection system
No customer retention system
Leads falling through the cracks
What We Delivered
Automated follow-up sequences to capture every lead
Set up an automated review collection system
Built a customer retention automation flow
Implemented a CRM to stop leads slipping through
Facing any of these problems? Book a free check-up and we'll show you exactly what to fix.
Gallery
Project Gallery
Client Feedback
The automation system L3 built has saved us hours every week. Leads come in automatically, follow-ups happen without us lifting a finger. It's brilliant.
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This project was delivered by L3 Company Marketing — a UK-based 360° marketing agency helping local businesses grow online with strategy, design and technology.
Meet the team