Google Ads Campaign — Local Service Business
December 2025Northampton Plumbing & Heating
From £2k to £18k monthly revenue in 90 days
A targeted Google Search Ads campaign designed to capture high-intent local searches for emergency plumbing and heating services across Northamptonshire.
Challenge
The client relied entirely on word-of-mouth referrals and had no online presence for lead generation. Their website received fewer than 50 visits per month, and they were losing market share to competitors who appeared at the top of Google for emergency plumbing searches.
Solution
We built a hyper-local Google Search Ads campaign targeting emergency plumbing keywords (burst pipes, boiler breakdown, no heating) within a 15-mile radius. Ad copy emphasised rapid response times and 24/7 availability, with call extensions and location assets to drive both calls and form submissions. Landing pages were created for each service category with clear CTAs and trust signals.
Results
Within 90 days, the campaign generated 147 qualified leads at an average cost-per-lead of £13.20, resulting in £18,400 in confirmed monthly revenue. The client's return on ad spend (ROAS) reached 6.1x, and they now appear in the Google Local Pack for their target keywords.
Problems We Solved
What We Fixed for This Plumbing & Heating Project
The challenges this client was facing — and exactly what we delivered to fix them.
The Problem
No leads from online ads
Wasting money on ineffective ads
Not reaching local customers
No conversion tracking
What We Delivered
Launched targeted ad campaigns generating qualified leads
Restructured ads to maximise ROI
Targeted local customers with geo-precise campaigns
Installed full conversion tracking and reporting
Facing any of these problems? Book a free check-up and we'll show you exactly what to fix.
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Project Gallery
Client Feedback
The ROI from our ad campaigns has been incredible. L3 understood exactly who our target audience was and delivered results far beyond what we expected.
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This project was delivered by L3 Company Marketing — a UK-based 360° marketing agency helping local businesses grow online with strategy, design and technology.
Meet the team