Meta Ads Funnel — E-commerce Store
June 2025Yorkshire Organic Skincare Co.
3.8x ROAS on a £5k/month ad budget
A full-funnel Meta Ads strategy combining awareness, retargeting, and conversion campaigns to scale an independent skincare brand on Facebook and Instagram.
Challenge
The client had an organic-only Instagram following of 4,000 but had never run paid ads. They were struggling to convert followers into customers, and their average order value (£42) made it difficult to justify high acquisition costs. They needed a profitable paid strategy from day one.
Solution
We implemented a three-stage Meta Ads funnel: top-of-funnel video ads showcasing product benefits, middle-of-funnel retargeting for website visitors and Instagram engagers, and bottom-of-funnel dynamic product ads with a 10% discount incentive. We also created lookalike audiences based on existing customer data and tested 12 creative variations across formats.
Results
The campaign achieved a 3.8x return on ad spend within the first 60 days, generating £19,200 in revenue from a £5,000 monthly ad budget. The client acquired 412 new customers at an average cost-per-acquisition of £12.10, and email signups increased by 340% via lead generation ads.
Problems We Solved
What We Fixed for This Skincare & E-commerce Project
The challenges this client was facing — and exactly what we delivered to fix them.
The Problem
No leads from online ads
Wasting money on ineffective ads
Not reaching local customers
No conversion tracking
What We Delivered
Launched targeted ad campaigns generating qualified leads
Restructured ads to maximise ROI
Targeted local customers with geo-precise campaigns
Installed full conversion tracking and reporting
Facing any of these problems? Book a free check-up and we'll show you exactly what to fix.
Gallery
Project Gallery
Client Feedback
The ROI from our ad campaigns has been incredible. L3 understood exactly who our target audience was and delivered results far beyond what we expected.
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This project was delivered by L3 Company Marketing — a UK-based 360° marketing agency helping local businesses grow online with strategy, design and technology.
Meet the team