
Pitch Markers — Profile Optimisation
June 2025Instagram profile optimisation for smart robotic line marking
An Instagram profile optimisation for Pitch Markers, a Yorkshire-based smart robotic line marking company. We restructured the bio, designed custom highlight covers, and curated the grid to showcase the technology in action and drive quote requests.
Pitch Markers had a product-focused profile that didn't communicate their value proposition clearly. The bio was cluttered, highlights were missing, and the grid didn't guide potential customers toward requesting a quote.
We rebuilt the bio with a clear value proposition — accurate, professional GPS robotic line marking — and a direct link to request a free quote. Four custom highlight covers (About Us, Get in Touch, In Action, Feedbacks) were designed, and the grid was reorganised to showcase the product on real sports fields.
The optimised profile now positions Pitch Markers as the go-to smart line marking service in Yorkshire, with a clear path from profile visit to quote request and social proof through the Feedbacks highlight.
Problems We Solved
The challenges this client was facing — and exactly what we delivered to fix them.
The Problem
No social media presence
Inconsistent posting
No engagement from followers
No Instagram or Facebook strategy
What We Delivered
Set up professional social media profiles
Created a consistent content calendar
Grew engagement with targeted content strategy
Developed a tailored Instagram & Facebook strategy
Facing any of these problems? Book a free check-up and we'll show you exactly what to fix.
Gallery
The new profile makes our technology look as professional as it is. Quote requests have increased significantly since the optimisation.
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This project was delivered by L3 Company Marketing — a UK-based 360° marketing agency helping local businesses grow online with strategy, design and technology.
Meet the team