Ice Scoop Gelato — Profile Optimisation
May 2025Ice Scoop Gelato
Instagram profile optimisation for a Harrogate gelato shop
A full Instagram profile optimisation for Ice Scoop Gelato in Harrogate. We redesigned the bio with branded emojis, created custom highlight covers, and curated the grid to showcase the gelato menu, location, and customer feedback.
Challenge
Ice Scoop's previous profile used a different handle, had an unclear bio, and lacked structured highlights. The grid was a mix of unrelated food photos that didn't reflect the premium gelato brand.
Solution
We migrated to a cleaner handle, restructured the bio with branded emojis and a Linktree link, designed six custom highlight covers (New, Feedbacks, Buy Here, Location, Menu, EOD), and curated the grid to showcase gelato, location, and customer experience.
Results
The optimised profile now has a cohesive, appetising grid that drives foot traffic to the Harrogate location. Custom highlights make it easy for customers to find the menu, location, and reviews — increasing both engagement and store visits.
Problems We Solved
What We Fixed for This Food & Beverage Project
The challenges this client was facing — and exactly what we delivered to fix them.
The Problem
No social media presence
Inconsistent posting
No engagement from followers
No Instagram or Facebook strategy
What We Delivered
Set up professional social media profiles
Created a consistent content calendar
Grew engagement with targeted content strategy
Developed a tailored Instagram & Facebook strategy
Facing any of these problems? Book a free check-up and we'll show you exactly what to fix.
Gallery
Project Gallery
Client Feedback
Our Instagram finally looks as good as our gelato tastes. Customers come in saying they saw us on Instagram and had to visit.
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This project was delivered by L3 Company Marketing — a UK-based 360° marketing agency helping local businesses grow online with strategy, design and technology.
Meet the team