WhatsFlow — Brand Identity
February 2025WhatsFlow
Brand identity and digital presence for a WhatsApp automation platform
A complete brand identity for WhatsFlow, a WhatsApp marketing automation SaaS platform. The identity includes a custom logo, brand guidelines, business card design, and a cohesive digital presence across the web dashboard and mobile chat interface.
Challenge
WhatsFlow needed a brand identity that conveyed automation, efficiency, and trust — positioning it as a serious SaaS tool for businesses looking to scale their WhatsApp marketing. The previous identity lacked a cohesive system across digital and physical touchpoints.
Solution
We created a vibrant green logomark symbolising flow and connectivity, paired with a clean, modern wordmark. The identity was applied across the web dashboard, mobile chat interface, and physical business cards for a unified, professional brand experience.
Results
The new brand identity gave WhatsFlow a premium SaaS aesthetic that builds trust with business users, with a cohesive visual system spanning the dashboard, app, and marketing materials.
Problems We Solved
What We Fixed for This SaaS & Technology Project
The challenges this client was facing — and exactly what we delivered to fix them.
The Problem
No consistent brand identity
Logo looks outdated
Inconsistent visual identity
No brand recognition
What We Delivered
Created a complete, consistent brand identity
Designed a modern, memorable logo
Unified visual identity across all platforms
Built brand recognition with cohesive assets
Facing any of these problems? Book a free check-up and we'll show you exactly what to fix.
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Project Gallery
Client Feedback
L3 Company delivered a brand identity that makes us look like a funded SaaS company. The cohesion across dashboard, app, and cards is exactly what we needed.
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This project was delivered by L3 Company Marketing — a UK-based 360° marketing agency helping local businesses grow online with strategy, design and technology.
Meet the team