Joujou — Brand Identity
October 2024Joujou Moda Infantil
Premium children's clothing brand identity with packaging and tags
A complete brand identity for Joujou, a premium children's clothing brand. The identity features a custom logo with a signature pink star icon, applied across gift boxes, business cards, and hang tags for a cohesive, premium retail experience.
Challenge
Joujou needed a brand identity that communicated premium quality and authenticity in the children's fashion market. Their previous branding lacked a cohesive system across packaging and retail materials.
Solution
We created a modern logotype with a distinctive pink eight-pointed star replacing the central O, then applied the identity across matte gift boxes, black business cards, and hang tags with a wave graphic — creating a tactile, premium unboxing experience.
Results
The new brand identity gave Joujou a premium, authentic presence that stands out in the children's fashion market, with cohesive packaging that elevates the unboxing experience for parents and gift recipients.
Problems We Solved
What We Fixed for This Children's Fashion Project
The challenges this client was facing — and exactly what we delivered to fix them.
The Problem
No consistent brand identity
Logo looks outdated
Inconsistent visual identity
No brand recognition
What We Delivered
Created a complete, consistent brand identity
Designed a modern, memorable logo
Unified visual identity across all platforms
Built brand recognition with cohesive assets
Facing any of these problems? Book a free check-up and we'll show you exactly what to fix.
Gallery
Project Gallery
Client Feedback
The brand identity L3 created makes our packaging feel like a gift before it's even opened. Parents love the presentation.
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This project was delivered by L3 Company Marketing — a UK-based 360° marketing agency helping local businesses grow online with strategy, design and technology.
Meet the team