iPOP — Brand Identity
February 2025iPOP
Brand identity and product packaging launch
A vibrant brand identity and packaging system for iPOP, featuring a playful logo, bold colour palette, and custom product packaging designed to stand out on retail shelves.
Challenge
iPOP needed a brand identity that captured attention in a crowded retail environment while communicating quality and fun. Their previous packaging lacked shelf impact and brand consistency.
Solution
We designed a bold, colourful logo system and applied it across product packaging, point-of-sale materials, and digital channels, creating a cohesive brand experience from shelf to screen.
Results
The new packaging and identity gave iPOP immediate shelf presence, helping the product stand out against competitors and reinforcing a premium yet approachable brand image.
Problems We Solved
What We Fixed for This Retail & Consumer Products Project
The challenges this client was facing — and exactly what we delivered to fix them.
The Problem
No consistent brand identity
Logo looks outdated
Inconsistent visual identity
No brand recognition
What We Delivered
Created a complete, consistent brand identity
Designed a modern, memorable logo
Unified visual identity across all platforms
Built brand recognition with cohesive assets
Facing any of these problems? Book a free check-up and we'll show you exactly what to fix.
Gallery
Project Gallery
Client Feedback
Our products finally look the part on the shelf. The new branding has made a huge difference in how customers perceive us.
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This project was delivered by L3 Company Marketing — a UK-based 360° marketing agency helping local businesses grow online with strategy, design and technology.
Meet the team