Instagram Profile Optimisation
December 2025Crown
From invisible to unmissable on Instagram.
Challenge
Crown's Instagram profile failed to communicate their offer clearly — no visual coherence, a weak bio, and no strategy to convert profile visitors into enquiries.
Solution
We rebuilt the profile from the ground up: strategic bio with location keywords and CTA, a visual identity system for the grid, and a Highlights architecture that answers key customer questions.
Results
A professional, trust-building Instagram profile that positions Crown clearly in their market and gives their team a solid framework for ongoing content.
Problems We Solved
What We Fixed for This Hospitality & Local Business Project
The challenges this client was facing — and exactly what we delivered to fix them.
The Problem
No social media presence
Inconsistent posting
No engagement from followers
No Instagram or Facebook strategy
What We Delivered
Set up professional social media profiles
Created a consistent content calendar
Grew engagement with targeted content strategy
Developed a tailored Instagram & Facebook strategy
Facing any of these problems? Book a free check-up and we'll show you exactly what to fix.
Gallery
Project Gallery
Client Feedback
The social media content L3 created for us is on another level. Our engagement has doubled and we're constantly getting new followers and enquiries.
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This project was delivered by L3 Company Marketing — a UK-based 360° marketing agency helping local businesses grow online with strategy, design and technology.
Meet the team