Maslow — Brand Identity
June 2025Maslow Wellness & Therapy
The art and science of feeling whole
Brand identity concept for Maslow Wellness & Therapy, a multidisciplinary wellness centre combining hyperbaric oxygen therapy and holistic wellbeing services. Designed by Ruan Kypson at L3 Company.
Challenge
Maslow needed a unified visual identity that bridged two distinct disciplines — a wellness centre and a hyperbaric oxygen therapy service — under one coherent, premium brand without losing the clinical credibility of either.
Solution
The monogram 'M' was formed from continuous, rounded shapes symbolising connection, balance, and flow — two disciplines working in harmony. The palette combines deep teal (#005A74, #008F02) for clinical trust with warm gold (#EAC539, #D2A11B) for warmth and quality. Typography: Clash Display — modern and refined.
Results
A compelling brand concept delivered with primary logo, icon, brand pattern, business card mockup, exterior signage application, and billboard advertisement — illustrating the full visual direction ready for refinement and final production.
Problems We Solved
What We Fixed for This Wellness & Therapy Project
The challenges this client was facing — and exactly what we delivered to fix them.
The Problem
No consistent brand identity
Logo looks outdated
Inconsistent visual identity
No brand recognition
What We Delivered
Created a complete, consistent brand identity
Designed a modern, memorable logo
Unified visual identity across all platforms
Built brand recognition with cohesive assets
Facing any of these problems? Book a free check-up and we'll show you exactly what to fix.
Gallery
Project Gallery
Client Feedback
L3 Company completely transformed our brand identity. The new logo and visual system made us look like a premium business overnight. We've never received so many compliments.
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This project was delivered by L3 Company Marketing — a UK-based 360° marketing agency helping local businesses grow online with strategy, design and technology.
Meet the team