MasterGo — Brand Identity
Branding

MasterGo — Brand Identity

March 2024

MasterGo Travel

Travel brand identity with boarding pass and luggage collateral

A complete brand identity for a travel planning service, featuring a custom logo with integrated airplane motif and a full set of branded collateral including boarding passes, luggage, and promotional materials.

Challenge

masterGo needed a brand identity that conveyed adventure, reliability, and seamless travel planning — all in a single cohesive visual system.

Solution

We created a dual-colour logo (teal and gold) with a stylised airplane integrated into the typography, then applied it across boarding passes, luggage tags, and in-flight promotional cards with Portuguese and English messaging.

Results

The brand identity gave masterGo a premium, travel-forward aesthetic that works across digital and physical touchpoints, from app to airport.

Problems We Solved

What We Fixed for This Travel & Tourism Project

The challenges this client was facing — and exactly what we delivered to fix them.

The Problem

No consistent brand identity

Logo looks outdated

Inconsistent visual identity

No brand recognition

What We Delivered

Created a complete, consistent brand identity

Designed a modern, memorable logo

Unified visual identity across all platforms

Built brand recognition with cohesive assets

Facing any of these problems? Book a free check-up and we'll show you exactly what to fix.

Gallery

Project Gallery

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Client Feedback

L3 Company completely transformed our brand identity. The new logo and visual system made us look like a premium business overnight. We've never received so many compliments.

MasterGo Travel

Business Owner

Services Included

Brand Identity Design

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L3.

This project was delivered by L3 Company Marketing — a UK-based 360° marketing agency helping local businesses grow online with strategy, design and technology.

Meet the team