
MasterGo — Brand Identity
March 2024Travel brand identity with boarding pass and luggage collateral
A complete brand identity for a travel planning service, featuring a custom logo with integrated airplane motif and a full set of branded collateral including boarding passes, luggage, and promotional materials.
masterGo needed a brand identity that conveyed adventure, reliability, and seamless travel planning — all in a single cohesive visual system.
We created a dual-colour logo (teal and gold) with a stylised airplane integrated into the typography, then applied it across boarding passes, luggage tags, and in-flight promotional cards with Portuguese and English messaging.
The brand identity gave masterGo a premium, travel-forward aesthetic that works across digital and physical touchpoints, from app to airport.
Problems We Solved
The challenges this client was facing — and exactly what we delivered to fix them.
The Problem
No consistent brand identity
Logo looks outdated
Inconsistent visual identity
No brand recognition
What We Delivered
Created a complete, consistent brand identity
Designed a modern, memorable logo
Unified visual identity across all platforms
Built brand recognition with cohesive assets
Facing any of these problems? Book a free check-up and we'll show you exactly what to fix.
Gallery
L3 Company completely transformed our brand identity. The new logo and visual system made us look like a premium business overnight. We've never received so many compliments.
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This project was delivered by L3 Company Marketing — a UK-based 360° marketing agency helping local businesses grow online with strategy, design and technology.
Meet the team