Oscar's Barber — Profile Optimisation
April 2025Oscar's Barber
Instagram profile optimisation for a Harrogate barbershop
A full Instagram profile optimisation for Oscar's Barber in Harrogate. We restructured the bio with clear service highlights, designed custom highlight covers with glowing icons, and curated the grid to showcase sharp fades, transformations, and the shop's premium atmosphere.
Challenge
Oscar's Barber had a decent following but their profile lacked structure. The bio was cluttered, highlights were generic, and the grid didn't communicate the quality of their work or make it easy for new clients to take action.
Solution
We rebuilt the bio with clear value propositions and a direct booking link, created five custom highlight covers (Our Services, Sharp, Location, About Us, Reviews) with branded iconography, and reorganised the grid for maximum visual impact.
Results
The optimised profile now showcases Oscar's 13+ years of experience with a clean, professional grid that drives direct messages and bookings. The professional dashboard shows 10.5K views, reinforcing the shop's authority in Harrogate.
Problems We Solved
What We Fixed for This Barbershop Project
The challenges this client was facing — and exactly what we delivered to fix them.
The Problem
No social media presence
Inconsistent posting
No engagement from followers
No Instagram or Facebook strategy
What We Delivered
Set up professional social media profiles
Created a consistent content calendar
Grew engagement with targeted content strategy
Developed a tailored Instagram & Facebook strategy
Facing any of these problems? Book a free check-up and we'll show you exactly what to fix.
Gallery
Project Gallery
Client Feedback
The profile optimisation made an instant difference. New clients message us daily saying they found us on Instagram and loved what they saw.
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This project was delivered by L3 Company Marketing — a UK-based 360° marketing agency helping local businesses grow online with strategy, design and technology.
Meet the team