
La Vigie — Profile Optimisation
May 2025Instagram profile optimisation for a premium pet grooming salon
A complete Instagram profile optimisation for La Vigie Riviera Pet Grooming in Montreux, Switzerland. We restructured the bio, designed custom highlight covers, and transformed the profile grid into a cohesive, premium visual experience that reflects the brand's luxury positioning.
La Vigie's previous Instagram profile was underperforming with only 58 followers and 4 posts. The bio was unclear, highlights were missing, and the grid lacked visual consistency — failing to convey the premium quality of their grooming services.
We redesigned the entire profile: a clear, keyword-rich bio with location and contact details, five custom-branded highlight covers (Notre Équipe, The Saloon, Contact, Horaires, Boutique), and a curated grid strategy showcasing premium grooming results and brand storytelling.
The optimised profile grew to 505 followers with 602 posts and reached 18.5K views in 30 days. The premium grid and structured highlights now position La Vigie as the leading luxury pet grooming salon in Montreux.
Problems We Solved
The challenges this client was facing — and exactly what we delivered to fix them.
The Problem
No social media presence
Inconsistent posting
No engagement from followers
No Instagram or Facebook strategy
What We Delivered
Set up professional social media profiles
Created a consistent content calendar
Grew engagement with targeted content strategy
Developed a tailored Instagram & Facebook strategy
Facing any of these problems? Book a free check-up and we'll show you exactly what to fix.
Gallery
Our Instagram went from invisible to irresistible. The optimised profile makes us look like the premium salon we are, and the enquiries keep coming.
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This project was delivered by L3 Company Marketing — a UK-based 360° marketing agency helping local businesses grow online with strategy, design and technology.
Meet the team